EMAIL MARKETING
Email Marketing (define) describes the various ways your messages can reach customers through their inboxes. Over the past few years, email marketing services and tools have integrated conversion tracking and measurement capabilities with customer permission and legal compliance to create a full range of permission email marketing solutions at levels to fit within any budget.
Targeted email marketing is the most effective way to reach your current customers. However, direct email marketing can also be used in legal and effective ways to target future customers. At ROMG, we offer both:
- Email Newsletters reach out to readers who have opted-in to receive news, information, stories, tips, etc. from a company.
- Email Advertising and Email Sponsorship are methods used to reach people who have opted-in to other lists (not the company's) through brief advertising messages.
- Email List Rental or Purchase can be used to send full messages or email campaigns to people who have opted-in to receiving email communications.
When targeted with care, email marketing is an effective channel for retaining and building loyalty with current customers as well as reaching out to new audiences.
ROMG does not condone or promote the use of illegal methods of list building or spam messaging.